Ogilvy Brussels

Çavaria and Ogilvy elect pink pope In view of the current...

Thu, 14 Mar 2013 08:35:00 -0400

Çavaria and Ogilvy elect pink pope

In view of the current conclave, Çavaria and Ogilvy Brussels have put their heads together and have come up with a clever topical advertising stunt. There’s a lot of talk these days about which direction the church should head in and which take the new pope will have on equal rights for the LGBT community.

As is traditionally the case, the world is keeping a very close eye on the Sistine Chapel’s chimney. Black smoke means they haven’t elected a new pope yet, white smoke means they have.

The video, which Çavaria launched together with Ogilvy, is titled Breaking news: Pink smoke emerges from the chimney of the Sistine Chapel. In it, we see how, for the first time ever, pink smoke comes billowing out of the chimney.

Tagline: How progressive will the next pope be?

The video has already gone viral through social media and, just like the white and black smoke, is now making its way around the world.

Credits:

Client: Çavaria, Fran Bambust
Agency: Ogilvy Brussels
Account/PR Team: Tom Florquin, Tomas Sweertvaegher, Alexia Baum
CD: Sam De Win
Digital CD: Seb De Roover
Creation: Patrick Vermeylen, Wouter Huyghe
Senior Digital Project Manager: Hans van Gent
Production: Bruno Dejonghe/Wrong, Jo Nijns/Grid
Sound Design: Raygun
Media: Internet

Ogilvy honoured with 2 European Excellence Awards December...

Mon, 10 Dec 2012 09:00:00 -0500

Ogilvy honoured with 2 European Excellence Awards

December 10th, 2012 - Ogilvy Brussels was awarded two European Excellence Awards last week in a ceremony held in London, UK to recognize the best communication campaigns across Europe. Receiving the highest number of campaigns shortlisted of any Belgian agency, Ogilvy Brussels took home awards in the categories “Best Issues & reputation management campaign” for the Belgian Pharmacists’ Association (APB) and “Best Social media campaign” for Alzheimer’s Disease International. Ogilvy Brussels is the only Belgian agency to receive a European Excellence Award this year.

The European Excellence Awards are hosted by Communication Director, the magazine for Corporate Communications and Public Relations, and honour outstanding performance in a wide range of categories, from internal communications to public relations, as well as a wide range of industries from all across Europe.

Koen Van Impe, CEO Ogilvy Group Belgium, said, “We’re proud to be awarded these honours by our peers in the communications industry. The campaigns demonstrate the effectiveness that can be achieved when the walls between communication disciplines are torn down and integration is allowed to flourish.”

About the campaigns

Campaign: “Lights Out: First ever national ‘strike’ by pharmacists in Belgium”

Category: Best Issues & reputation management campaign

The Belgian Government announced severe austerity measures affecting pharmacies in Belgium. The Belgian Pharmacists’ Association (APB), representing 90% of independent pharmacists, feared for pharmacists’ future, quality of patient service and day-to-day work. Ogilvy Brussels helped APB organize the first ever nationwide protest by pharmacists. On April 26th, all pharmacies in Belgium were encouraged to turn off their neon cross signs, an iconic symbol of the profession. A majority of pharmacists took part in the protest and the action led to extensive media hits. Campaign posters and a patient leaflet for pharmacists were developed with Ogilvy Healthcare in order to explain the action to the general public.

Campaign: “Donating FB timelines to support Alzheimer’s Disease”

Category: Best Social media campaign

Links: www.alzheimerday2012.org/ youtu.be/iit9IAn35mM

On behalf of Alzheimer’s Disease International (ADI), Ogilvy Brussels developed a website where one could download an application that would help them experience, for one day, what it was like to have the disease. This application activated itself on September 21st and ‘erased’ all memories from your Facebook timeline on that day: pictures, status, videos, friends and family. In their place, a message appeared saying ‘Imagine your life without memories. For 36 million people living with Alzheimer’s disease, this is reality.’ The website allowed users to share their support among friends via Facebook, Twitter and Google+.To reinforce the message, Ogilvy Brussels made a viral movie with the help of Poetry In Motion (production company) and the actresses Gilda De Bal and Leen Diependaele. Reinhard van Bergen (Das Pop) was in charge of the music.

Ogilvy’s movie ‘Drop a Pin for Humanity’ to support the European...

Tue, 04 Dec 2012 10:20:00 -0500

Ogilvy’s movie ‘Drop a Pin for Humanity’ to support the European Parliament Sakharov Prize

The Sakharov Prize for Freedom of Thought is awarded each year by the European Parliament. It is intended to honor exceptional individuals, groups of people and institutions who combat intolerance, fanaticism and oppression. Like Andrei Sakharov himself, winners of the prize have demonstrated courage in the defense of human rights and freedom of expression.

To drive greater awareness about this prize, its laureates and the efforts done by the European Parliament to stand up for human rights, the Ogilvy/VO Communication consortium was asked to develop an activation that would engage citizens.

Ogilvy created a film visualizing the emotion and bravery of three former winners of the Prize. The film closes with the message: ‘They took a stand for humanity. Will you?’, citizens are intrigued to think about their point of view and inspired to act via Facebook.

Although the film had to reflect situations in 3 very different parts of the world, it was entirely shot in Belgium.

VO Communication created the Facebook app (accessed via the European Parliament’s Facebook Page) where people can take a stand themselves by dropping a virtual pin for humanity. In addition, people can visit the ‘Sakharov’ Experience exhibition at the Parlamentarium in Brussels to learn more about the Prize and its winners.

Pfizer and Ogilvy helping people quit smoking with Siga red.

Tue, 20 Nov 2012 07:56:00 -0500

Pfizer, with the help of Ogilvy Brussels, launched a new brand called Siga red, the first brand of...

Ogilvy Healthcare shines the spotlight on pharmacists: ‘Superhero? Pharmacist!’

Tue, 30 Oct 2012 04:15:00 -0400

Ogilvy Healthcare Brussels launched the ‘Superhero? Pharmacist!’ campaign developed on behalf of...

October 22nd, 2012 - Would you like to know what impact your...

Mon, 22 Oct 2012 03:51:00 -0400

October 22nd, 2012 - Would you like to know what impact your tweets have in Twitter world ? Start a KloutBattle and keep score.

KloutBattle is a virtual battle on Twitter. Choose up to 9 opponents, start a fight by posting funny, intelligent or original tweets. The more your tweet is retweeted or mentioned, the more your KloutScore will rise. You better be in good shape because each battle lasts 7 days. Start now and become the Mohammed Ali of all influencers.

KloutBattle is invented and powered by Ogilvy for Lessius Hogeschool Mechelen The purpose of the event is to promote new classes such as MICA and PICA for digital geeks and COPY for soon to be writers.

Official Grand Opening of Hard Rock Cafe Brussels

Thu, 11 Oct 2012 03:11:26 -0400

Ogilvy PR Brussels caused bedlam in Belgium as they shook Brussels all night long on Thursday...

Ogilvy Pirate Recruitement

Mon, 01 Oct 2012 11:16:00 -0400

Ogilvy Pirate Recruitement

Pandas choose Ogilvy PR Brussels to help them find their Belgian Pambassador

Mon, 01 Oct 2012 05:12:00 -0400

Ogilvy PR Brussels put its expertise at the service of some very special guests last week on...

Donate your Facebook Timeline for World Alzheimer’s Day.

Tue, 18 Sep 2012 08:14:00 -0400

September 18th, 2012 - Ogilvy Brussels is launching worldwide an awareness campaign for Alzheimer’s...

Ogilvy Group Belgium Selected by European Parliament as Strategic and Creative Agency in Preparation for 2014 European Elections

Tue, 11 Sep 2012 11:49:00 -0400

September 11th, 2012 - The European Parliament’s Directorate-General for Communication has selected...

Imagine all the water

Tue, 03 Jul 2012 02:44:00 -0400

Nobody really knows how much water is used to produce everyday items such as a pair of shoes, a...

APB chooses Ogilvy Public Relations and Ogilvy Healthcare.

Tue, 19 Jun 2012 09:43:00 -0400

June 19th, 2012 - The Ogilvy group in Brussels is very proud to announce that it has been awarded...

The Ogilvy Group in Brussels strenghtens its core health competency with Ogilvy Healthcare

Fri, 08 Jun 2012 07:48:00 -0400

June 8th, 2012 - To respond to the new demands and satisfy the needs of its clients, the Ogilvy...

Ogilvy PR Brussels strikes gold at 2012 IBIS Awards taking home a double win.

Thu, 07 Jun 2012 10:18:16 -0400

June 6, 2012 - Ogilvy Public Relations Brussels is very proud to announce that it has won two...

Ogilvy goes maniac. In a good way.

Fri, 01 Jun 2012 07:32:33 -0400

To alert consumers to the dangers of unsustainable patterns of consumption, we created a new viral...

The MAGGI Asparagus word searcher

Wed, 30 May 2012 09:45:03 -0400

At the occasion of the start of the asparagus season, we created a Facebook word game around the...

Ogilvy goes undercover for the secret Natura 2000 network with Beary White.

Wed, 30 May 2012 07:58:00 -0400

Also starring Ziggy Seagrass, Cranes Blonde, Emma McSalmon and Sherlock Oaks. To create awareness...

Ogilvy goes undercover for Natura 2000 with secret agent Emma McSalmon.

Wed, 30 May 2012 07:55:00 -0400

Visit the Facebook page.

Ogilvy goes undercover for Natura 2000 with secret agent Ziggy Seagrass.

Wed, 30 May 2012 07:55:00 -0400

Visit the Facebook page.