June 8th, 2012 - To respond to the new demands and satisfy the needs of its clients, the Ogilvy group today announces the strengthening of its core health competency in Brussels with Ogilvy Healthcare. This group subsidiary will accompany the development of brands, associations or interest groups focused on medicine, health and well-being.
Ogilvy Healthcare is composed of a team of professionals who are well-versed in the mechanics and constraints of the sector. They will be at the disposal of the group’s clients who need this particular expertise whether for OTC or prescription brands, intended for consumers/patients or health professionals: from pharmacists to physicians, generalists, private or hospital specialists, without forgetting physiotherapists, nutritionists and so on.
This development of the offer fits within the strategy of the Ogilvy group which wanted to propose to its clients in the health field a more specialised offer, while assuring the highest strategic and creative effectiveness. The forms of coordination for each client are elaborated on the basis of the latter´s needs, via the group´s 360° offer.