Çavaria and Ogilvy elect pink pope
In view of the current conclave, Çavaria and Ogilvy Brussels have put their heads together and have come up with a clever topical advertising stunt. There’s a lot of talk these days about which direction the church should head in and which take the new pope will have on equal rights for the LGBT community.
![Ogilvy honoured with 2 European Excellence Awards
December 10th, 2012 - Ogilvy Brussels was awarded two European Excellence Awards last week in a ceremony held in London, UK to recognize the best communication campaigns across Europe. Receiving the highest number of campaigns shortlisted of any Belgian agency, Ogilvy Brussels took home awards in the categories “Best Issues & reputation management campaign” for the Belgian Pharmacists’ Association (APB) and “Best Social media campaign” for Alzheimer’s Disease International. Ogilvy Brussels is the only Belgian agency to receive a European Excellence Award this year.
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The European Excellence Awards are hosted by Communication Director, the magazine for Corporate Communications and Public Relations, and honour outstanding performance in a wide range of categories, from internal communications to public relations, as well as a wide range of industries from all across Europe.
Koen Van Impe, CEO Ogilvy Group Belgium, said, “We’re proud to be awarded these honours by our peers in the communications industry. The campaigns demonstrate the effectiveness that can be achieved when the walls between communication disciplines are torn down and integration is allowed to flourish.”
About the campaigns
Campaign: “Lights Out: First ever national ‘strike’ by pharmacists in Belgium”
Category: Best Issues & reputation management campaign
The Belgian Government announced severe austerity measures affecting pharmacies in Belgium. The Belgian Pharmacists’ Association (APB), representing 90% of independent pharmacists, feared for pharmacists’ future, quality of patient service and day-to-day work. Ogilvy Brussels helped APB organize the first ever nationwide protest by pharmacists. On April 26th, all pharmacies in Belgium were encouraged to turn off their neon cross signs, an iconic symbol of the profession. A majority of pharmacists took part in the protest and the action led to extensive media hits. Campaign posters and a patient leaflet for pharmacists were developed with Ogilvy Healthcare in order to explain the action to the general public.
Campaign: “Donating FB timelines to support Alzheimer’s Disease”
Category: Best Social media campaign
Links: www.alzheimerday2012.org/ youtu.be/iit9IAn35mM
On behalf of Alzheimer’s Disease International (ADI), Ogilvy Brussels developed a website where one could download an application that would help them experience, for one day, what it was like to have the disease. This application activated itself on September 21st and ‘erased’ all memories from your Facebook timeline on that day: pictures, status, videos, friends and family. In their place, a message appeared saying ‘Imagine your life without memories. For 36 million people living with Alzheimer’s disease, this is reality.’ The website allowed users to share their support among friends via Facebook, Twitter and Google+.To reinforce the message, Ogilvy Brussels made a viral movie with the help of Poetry In Motion (production company) and the actresses Gilda De Bal and Leen Diependaele. Reinhard van Bergen (Das Pop) was in charge of the music.](http://24.media.tumblr.com/049d38d27dea3c56516bd66c793e659b/tumblr_metiw9wTN21r2zfb1o1_250.jpg)
Ogilvy honoured with 2 European Excellence Awards
December 10th, 2012 - Ogilvy Brussels was awarded two European Excellence Awards last week in a ceremony held in London, UK to recognize the best communication campaigns across Europe. Receiving the highest number of campaigns shortlisted of any Belgian agency, Ogilvy Brussels took home awards in the categories “Best Issues & reputation management campaign” for the Belgian Pharmacists’ Association (APB) and “Best Social media campaign” for Alzheimer’s Disease International. Ogilvy Brussels is the only Belgian agency to receive a European Excellence Award this year.
The Sakharov Prize for Freedom of Thought is awarded each year by the European Parliament. It is intended to honor exceptional individuals, groups of people and institutions who combat intolerance, fanaticism and oppression. Like Andrei Sakharov himself, winners of the prize have demonstrated courage in the defense of human rights and freedom of expression.
Pfizer, with the help of Ogilvy Brussels, launched a new brand called Siga red, the first brand of fake cigarettes that helps smokers quit smoking. Siga red is the new smoking cessation campaign from Pfizer.
Ogilvy Healthcare Brussels launched the ‘Superhero? Pharmacist!’ campaign developed on behalf of APB, the Belgian Pharmacists’ Association, as part of a strategy to emphasize the added value of pharmacists. The campaign has been developed with the support of Ogilvy PR Brussels, responsible for the promotion of the campaign through media relations activities.
October 22nd, 2012 - Would you like to know what impact your tweets have in Twitter world ? Start a KloutBattle and keep score.
KloutBattle is a virtual battle on Twitter. Choose up to 9 opponents, start a fight by posting funny, intelligent or original tweets. The more your tweet is retweeted or mentioned, the more your KloutScore will rise. You better be in good shape because each battle lasts 7 days. Start now and become the Mohammed Ali of all influencers.
KloutBattle is invented and powered by Ogilvy for Lessius Hogeschool Mechelen The purpose of the event is to promote new classes such as MICA and PICA for digital geeks and COPY for soon to be writers.
Ogilvy PR Brussels caused bedlam in Belgium as they shook Brussels all night long on Thursday October 4th! No, AC-DC were not in town, but it was the Official Grand Opening of Hard Rock Cafe Brussels! In tune with tradition, HRC Brussels opened with the famous smashing of Fender default guitars (all of which were spent and on their way to rock heaven anyway). Classic rock ’n’ roll revelry!
Ogilvy PR Brussels put its expertise at the service of some very special guests last week on Tuesday 18 September. OPR Brussels organized the visit of ten pandas at the heart of the Belgian and European capital. The pandas (actors in costumes) mingled with the population in their quest for a Belgian candidate with a passion for the protection of endangered species, someone who will support their cause and become a global Panda spokesperson in 2013.
September 18th, 2012 - Ogilvy Brussels is launching worldwide an awareness campaign for Alzheimer’s Disease International in support of World’s Alzheimer’s Day on Friday September 21st.
The purpose of the campaign is to make people aware of how it feels to have to live with Alzheimer’s Disease by wiping out all memories of Facebook users for one day. How ? By donating their timeline to the international Alzheimer association.
September 11th, 2012 - The European Parliament’s Directorate-General for Communication has selected a consortium led by Ogilvy Group Belgium, part of Ogilvy & Mather (O&M) to promote awareness and understanding of the lawmaking institution through campaigns and events leading up to the 2014 European Elections.
Nobody really knows how much water is used to produce everyday items such as a pair of shoes, a chocolate bar or a beer. The European Commission (DG Environment) lets people discover via a website just how many litres of water are used in the production of goods we use every day.
June 19th, 2012 - The Ogilvy group in Brussels is very proud to announce that it has been awarded the Belgian’s Pharmacists Association’s PR communication budget for 2012, while its subsidiary Ogilvy Healthcare has won the competition to develop a public awareness campaign aimed at promoting the role of pharmacists in Belgium. This mixed marketing campaign will be supported by many actors from the pharmaceutical industry and is expected to be launched in the last quarter of this year.
June 8th, 2012 - To respond to the new demands and satisfy the needs of its clients, the Ogilvy group today announces the strengthening of its core health competency in Brussels with Ogilvy Healthcare. This group subsidiary will accompany the development of brands, associations or interest groups focused on medicine, health and well-being.
June 6, 2012 - Ogilvy Public Relations Brussels is very proud to announce that it has won two prestigious IBIS Awards, taking home the Golden IBIS Award as well as the IBIS Award in the Public Affairs category. The IBIS awards crown the best communication campaigns carried out in Belgium, with Ogilvy being awarded Gold for its awareness-raising campaign about Alzheimer’s disease “Memory Problems / Geheugenproblemen”, and for its Public Affairs campaign “All to Nagoya”.
