Pfizer, with the help of Ogilvy Brussels, launched a new brand called Siga red, the first brand of fake cigarettes that helps smokers quit smoking. Siga red is the new smoking cessation campaign from Pfizer.
Ogilvy Healthcare Brussels launched the ‘Superhero? Pharmacist!’ campaign developed on behalf of APB, the Belgian Pharmacists’ Association, as part of a strategy to emphasize the added value of pharmacists. The campaign has been developed with the support of Ogilvy PR Brussels, responsible for the promotion of the campaign through media relations activities.
Ogilvy PR Brussels caused bedlam in Belgium as they shook Brussels all night long on Thursday October 4th! No, AC-DC were not in town, but it was the Official Grand Opening of Hard Rock Cafe Brussels! In tune with tradition, HRC Brussels opened with the famous smashing of Fender default guitars (all of which were spent and on their way to rock heaven anyway). Classic rock ’n’ roll revelry!
Ogilvy PR Brussels put its expertise at the service of some very special guests last week on Tuesday 18 September. OPR Brussels organized the visit of ten pandas at the heart of the Belgian and European capital. The pandas (actors in costumes) mingled with the population in their quest for a Belgian candidate with a passion for the protection of endangered species, someone who will support their cause and become a global Panda spokesperson in 2013.
September 18th, 2012 - Ogilvy Brussels is launching worldwide an awareness campaign for Alzheimer’s Disease International in support of World’s Alzheimer’s Day on Friday September 21st.
The purpose of the campaign is to make people aware of how it feels to have to live with Alzheimer’s Disease by wiping out all memories of Facebook users for one day. How ? By donating their timeline to the international Alzheimer association.
September 11th, 2012 - The European Parliament’s Directorate-General for Communication has selected a consortium led by Ogilvy Group Belgium, part of Ogilvy & Mather (O&M) to promote awareness and understanding of the lawmaking institution through campaigns and events leading up to the 2014 European Elections.
Nobody really knows how much water is used to produce everyday items such as a pair of shoes, a chocolate bar or a beer. The European Commission (DG Environment) lets people discover via a website just how many litres of water are used in the production of goods we use every day.
June 19th, 2012 - The Ogilvy group in Brussels is very proud to announce that it has been awarded the Belgian’s Pharmacists Association’s PR communication budget for 2012, while its subsidiary Ogilvy Healthcare has won the competition to develop a public awareness campaign aimed at promoting the role of pharmacists in Belgium. This mixed marketing campaign will be supported by many actors from the pharmaceutical industry and is expected to be launched in the last quarter of this year.
June 8th, 2012 - To respond to the new demands and satisfy the needs of its clients, the Ogilvy group today announces the strengthening of its core health competency in Brussels with Ogilvy Healthcare. This group subsidiary will accompany the development of brands, associations or interest groups focused on medicine, health and well-being.
June 6, 2012 - Ogilvy Public Relations Brussels is very proud to announce that it has won two prestigious IBIS Awards, taking home the Golden IBIS Award as well as the IBIS Award in the Public Affairs category. The IBIS awards crown the best communication campaigns carried out in Belgium, with Ogilvy being awarded Gold for its awareness-raising campaign about Alzheimer’s disease “Memory Problems / Geheugenproblemen”, and for its Public Affairs campaign “All to Nagoya”.